We are now living in the era of video content, from YouTube to TikTok. Is blogging in 2021 still relevant and worth your precious time? Are internet users still reading blogs? With the millions of blog sites out there, is there still room for new bloggers like you and me? Can you earn a living through blogging?
Blogging in 2021 is alive and kicking. The fact is it remains in high demand both for B2B and B2C. Based on the statistics from Content Marketing Institute (CMI), 93% of B2B marketers are producing blog posts or short articles compared to 68% of pre-produced videos. Among the B2C marketers, 83% are creating blog posts compared to 62% of pre-produced videos.
In a separate study, Semrush records 92% of content marketers used blog posting in 2020, which is higher than its 86% status in 2019.
According to WordPress.com, “Over 409 million people view more than 20 billion pages each month.” Also, bloggers and users are recorded to produce about 70 million new posts and 77 million new comments each month.
Real figures, coming from reputable and top-content creators on the internet, prove that blogging in 2021 is still relevant and worth your time and effort.
Can you still be on top of the game?
As of 2019, there are already 500 million blogs existing on the world wide web. About 60 million of them are using WordPress.
It’s scary to look at, isn’t it? You might be thinking that it’s already too late to create your own blog site with the over-populated blogosphere.
Fret not. Humans are unique from each other. No other JP Abecilla is existing among the 500 million blog sites out there. What do I mean? Simple. There is no other YOU on the internet. You can do blogging in a different way that none of us have done yet. Thousands of people might have been waiting for the style of blogging that you have. Don’t be scared. If I and others can do it, so can you.
What you should look after about blogging in 2021.
The 10 statistical figures and trends below are from OptinMonster’s Ultimate List of Blogging Statistics and Facts (Updated for 2021).
- Blogging has grown by 12% since 2015.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.
- Titles with 6-13 words attract the highest and most consistent amount of traffic.
- 60% of blogs write 1-5 guest posts per month.
- The average blog post is 1151 words, that’s a 42% increase in the last 5 years.
- 95.9% of bloggers promote their blog posts via social media.
- Articles with images get 94% more views as opposed to those with no visuals.
- Video content is 50 times more likely to drive organic search traffic than plain text.
- 57% of marketers say they’ve gained customers specifically through blogging.
Before you start blogging, you have to make sure that you know why you are blogging and to whom you are writing for aside from knowing the above-mentioned facts.
The 5 predictions below are taken from CMI’s 100+ Content Marketing Predictions for 2021.
1. Nothing Is Normal Anymore.
“Everything is different. Take all the old models, best practices, and “normal” strategies and throw them into a blender. Hit the pulse button a few times, then bin the whole thing. Now, laugh. You’re free. Content professionals need to expect that nothing is ‘normal’ anymore. The faster we adjust and embrace it, the stronger our work is going to be.” – Ben H. Rome, AIHA
2. More Experimentation and Rule-breaking and… Better Storytelling.
“I think we’ll see more experimentation and rule-breaking AND…better storytelling to meet people where they’re at. We have to create teams that are not afraid to fail and think big. We’ve been talking about this for a long time, and yet marketers haven’t been willing to do it. The time is now. We’re in the midst of a big change, so why not burn the house down by doing things differently? First, we’ll evacuate the building. After all, we’re creative badasses, not monsters.” – Kathy Klotz-Guest, founder, Keeping It Human
3. 2021 Will Be the Year of Conversation.
“2021 will be the year of conversation. This has always been important, but it’s even more imperative now. Schedule one-on-one calls with new-to-you people to share ideas. Post thoughtful questions and have genuine conversations on social media (LinkedIn is my favorite). Participate in at least one community for your audience.” – Michele Linn, Mantis Research
4. Invest More in Content Depth, Breadth, and Intent-focused Structure.
“Content marketers should expect to invest more in content depth, breadth, and intent-focused structure for better performance on search and conversions.” – Paxton Gray, 97th Floor
5. 2021 Will Be the Most Remote-first Year in History.
“2021 will be the most remote-first year in history. Content marketers will adapt everything they make for this remote context. Formats, devices, editorial topics – they’re all on the table. The best content teams know their audience is juggling more than ever. They’ll deliver only their best work for the distributed world.” – Heike Young, Salesforce
— JP Abecilla 💔💚💙 (@jpabecilla) January 31, 2021
The coronavirus pandemic that started in 2019 has extended to the year 2021. That means most businesses continue to rely on virtual communication. Many employees remain in a home-based setting. And most of all, remote works, such as freelancing and blogging, stay on top of the choices to build brand awareness.
Can you earn through blogging?
I’m earning through my blog for two years now, so the answer is obviously, yes. Most bloggers are earning through advertising, such as Google AdSense, or through affiliate marketing, like Amazon Affiliate. I will be writing a separate blog about this topic in the near future.
According to Semrush, 81% of businesses outsourced writing in 2020 in contrast with 40% for design and another 40% for video or animation. Outsourced writing services include blogging, content writing, and copywriting. That means marketers will still be tapping Filipino bloggers and other writers from different parts of the globe. They could indirectly connect through digital marketing agencies or freelancing platforms, or directly contact freelancers.
The state of blogging in 2021 is beneficial for businesses, marketers, freelancers, and bloggers themselves. The challenge now is looking for ways on how to be relevant in the sea of information. You have to create your own distinguishable voice for you to be heard in a populated blogosphere.
Related blog post: Millennial Writers: The New Era of Entrepreneurs